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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A) Increases campaign execution speed
B) Enhances customer data segmentation
C) Reduces data storage costs
D) Improves report sharing efficiency

2. Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:

A) Apply campaign filters for all active promotions.
B) Change the date range filter to include the entire year.
C) Recreate the report using calculated metrics.
D) Enable real-time report updates.

3. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Use Report Delivery Logs
B) Enable Data Retention Policy Checks
C) Set Delivery Frequency Based on Business Needs
D) Define Specific File Formats for Export

4. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Develop a campaign to drive traffic to the retail section based on high-support section visits.
B) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
C) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
D) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.

5. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Summary Number
B) Summary Change
C) Text
D) Flowchart Visualization

Solutions: