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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Select three (3) best practices for interacting with potential and active subscribers?

A) Always make email opt in required
B) Make unsubscribing easy, no more than 4 clicks
C) Follow the CAN SPAM Law
D) Only use the email address offered
E) Make unsubscribing easy

2. Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A) Triggered Emails
B) Guided Send
C) Automation Studio
D) Playbooks

3. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

A) Require customers to provide their email address when calling customer service.
B) Ask for an email address when a customer makes a purchase in-store.
C) Have customers opt in to email before they can shop online.
D) Create an in-store SMS campaign that offers a discount for opting in.

4. What happens if you do not deal with bounce rates of 20% or greater?

A) Nothing
B) Your ISP will suspend your next send.
C) The next time you send an email the offending emails will be dropped from the list.
D) Your ISP reputation will be impacted.

5. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A) Use the Import Activity to add new records into the data extension.
B) Use the Import Wizard to add new records into the data extension.
C) Use the Import Wizard to overwrite the records in the data extension.
D) Use the Import Activity to overwrite the records in the data extension.

Solutions: