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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Lists: types, capabilities and creation - Automation rules: components and use cases - Completion actions - Scoring and grading: definition and management - Segmentation rules - Page actions |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What are the daily system generated emails?
- A. Daily prospect assignment emails
- B. Daily prospect activity emails (for my prospects)
- C. Prospect assignment notification
- D. Daily visitor activity emails
- E. Starred prospect activity alerts
- F. Daily prospect activity emails (for all prospects)
- G. Weekly search marketing email (sent on Mondays)
Correct Answer: A,B,D,F 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
What factors are involved with and determine email deliverability?
(Choose 2)
- A. Domain Keys
- B. Whitelist
- C. Sender ID
- D. Sender Policy Framework (SPF)
- E. CAN-SPAM
Correct Answer: A,D 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Which action removes the [[crm_deleted]] flag from a prospect record?
- A. Unchecking "CRM Deleted- on the prospect record
- B. Re-submitting a form by a prospect
- C. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
- D. Undeleting the record in Salesforce
Correct Answer: D 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Forward count
- B. Skimmed percentage
- C. Total queued
- D. Hard bounces
Correct Answer: D 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
- A. Kiosk/Data Entry Mode
- B. Progressive Profiling
- C. Dependent fields
- D. Email Validation
Correct Answer: B 🗳️
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