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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Configure and install data models (data extensions, shared data extensions, contact model).
- Enter the basic SQL, including join instructions.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Explain the management of subscriptions.
- Create dynamic and customized marketing resources using different scripting languages.
- Configure data import.
- Work and solve scenarios using the REST and SOAP API.
- Works with clients and platform data (SQL, views, sending registration).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling | 14% | - Differentiate data extension types and uses - Configure account Contact model - Explain Contact Delete process and impact - Understand contact record relationships across channels |
| Data Management | 22% | - Data impact from operations like Contact Delete - SQL queries and best practices for data extensions - Import activities and file formats - Data extraction methods and send logs |
| Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Programmatic Languages | 35% | - Server-Side JavaScript (SSJS) usage and best practices - Implement development best practices - Programmatic subscriber exclusion and dynamic content - AMPscript syntax, functions, and processing |
| API | 22% | - API objects, methods, and routes (REST & SOAP) - OAuth authentication and access token usage - Response handling and error management |




