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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Event Date = August 1, 2016
B) Sent Date = August 1, 2016
C) Interval Date = August 1, 2016 plus one day
D) Sent Date = August 1 to August 2, 2016
E) Live Date - August 1, 2016

2. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
B) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
C) You can only order the rules in the top-down order in which Responsys willexecute them.
D) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

3. Which coding practice should you use when coding responsive design emailmessages?

A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
C) Use background images freely; they will just not display if not supported on some platforms.
D) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.

4. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Insight Link Hashmap
B) Insight Link Report
C) Link Hashmap
D) Link Table
E) Link List

5. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
D) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Solutions: