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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Retail Economics and Supply Chain | - Business Operations
|
| Topic 2: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 3: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 4: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 5: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 6: Assortment and Space Management | - Retail Optimization
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What does the metric 'Household Penetration' measure in market-level shopper dynamics?
- A. The proportion of a household's total spending allocated to a specific product category.
- B. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
- C. The average number of products purchased by each household within a specific category over a given timeframe.
- D. The total revenue generated by a specific product category across all households in a market.
Correct Answer: B 🗳️
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Which of the following best describes incremental drivers in category planning?
- A. Tactics that are only applied to niche segments within a category, such as premium product lines.
- B. Strategies focused on long-term category growth, such as brand positioning and market expansion.
- C. Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
- D. Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.
Correct Answer: C 🗳️
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What is considered a long-term promotional objective for the retailer?
- A. Online discounts
- B. Lobby displays
- C. Retailer image/brand building
- D. Weekly advertisement
Correct Answer: C 🗳️
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Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
- A. Increase in Dollars per Unit
- B. Increase in Units per Trip
- C. Increase in Number of Households
- D. Increase in Total Baskets
Correct Answer: B 🗳️
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Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Prescriptive
- B. Generative
- C. Predictive
- D. Descriptive
Correct Answer: C 🗳️
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