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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data and Analytics | - Retail and shopper data analysis
|
| Topic 2: Category Management Foundations | - Category management principles and framework
|
| Topic 3: Category Strategy Development | - Strategic category planning
|
| Topic 4: Execution and Business Planning | - Category execution and collaboration
|
| Topic 5: Shopper and Retail Insights | - Behavioral and shopper analytics
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Prescriptive
- B. Generative
- C. Predictive
- D. Descriptive
Correct Answer: C 🗳️
Which of the following best defines the key stages and components of a retail supply chain?
- A. The marketing strategies used to promote products to customers
- B. The transportation and storage of goods from manufacturers to warehouses
- C. The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
- D. The financial planning and budgeting for inventory purchases
Correct Answer: C 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
What are the primary data sources for shopper insights?
- A. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
- B. Retailer Loyalty Data and Syndicated Panel Data
- C. Retailer Loyalty
- D. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
Correct Answer: A 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
- A. $50
- B. $5,000
- C. $200
- D. $4,000
Correct Answer: B 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Which of the following methods is used to collect Shopper Data at the point of sale?
- A. Analyzing online search queries
- B. Tracking mobile devices in households
- C. Scanning items at checkout typically tied to Household Loyalty Cards
- D. Shipping products from manufacturers
Correct Answer: C 🗳️
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