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BBPSD CSFX Exam Syllabus Topics:

BBPSD Customer Service Sample Questions:

1. A person who is unknown to an organisation who acts as a customer and then reports back to the organisation on their experience is called a

A) Shopping experience tester.
B) Mystery shopper.
C) Secret shopper.
D) Unknown shopper.

2. Which of the following is the most important reason for getting customer feedback:

A) To improve the overall customer experience.
B) To improve sales.
C) To establish a customer database.
D) To be seen to be responsive to customers.

3. Which is the correct order of priority when positioning a product in the market place?

A) Market Segmentation followed by Targeting followed by Positioning.
B) Targeting followed by Market Segmentation followed by Positioning.
C) Targeting followed by Positioning followed by Market Segmentation.
D) Positioning followed by Market Segmentation followed by Targeting.

4. Positioning a product in the market place should be done by firstly:

A) Marketing.
B) Segmenting.
C) Positioning.
D) Targeting.

5. If possible, the first time a customer comes into a shop you should ensure that:

A) You find out their name.
B) Customer information is collected.
C) They purchase something.
D) You make sure they are in the correct shop.

Solutions: