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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Topic 2: Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
| Topic 3: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Topic 4: Account Configuration | 16% | - Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning |
| Topic 5: Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Topic 6: Evaluation | 17% | - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions |
| Topic 7: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 8: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]
A) Order
B) Case
C) Account
D) Opportunity
2. How are prospect that have started a wait step impacted when an entire engagement program is paused?
A) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C) They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
D) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
3. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?
A) One
B) Many, but only Salesforce
C) There are no restrictions about that
D) One each type
4. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
A) Automation rule and completion action
B) Dynamic list and automation rule
C) Completion action and dynamic list
D) Segmentation rule and completion action
5. Select three available Marketing Cloud Account Engagement Editions
A) Marketing Cloud Account Engagement Growth
B) Marketing Cloud Account Engagement Advanced
C) Marketing Cloud Account Engagement Ultimate
D) Marketing Cloud Account Engagement Plus
E) Marketing Cloud Account Engagement Standard
F) Marketing Cloud Account Engagement Professional
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A,B,D |
