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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Email Marketing Best Practices | - Email deliverability fundamentals - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) |
| Subscriber and Data Management | - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences |
| Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. Make the call-to-action button that links to the feedback form bigger and with red background
- B. A Salesforce Survey block called in by an AMPscript function.
- C. Replace call-to-action with interactive Email Form
Correct Answer: C 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. Path Optimizer
- B. A/B Testing
- C. Einstain Engagement Activities
Correct Answer: A 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
- A. Multi-Step
- B. Single Send
- C. Transactional Send
Correct Answer: A 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Ingest API
- B. Import Activity
- C. Import Wizard
Correct Answer: B 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Path Optimizer
- B. Google Analytics Audience
- C. Einstein Engagement Scoring
Correct Answer: C 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
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