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WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. A student with a degree is presumed to already have a bachelor's degree. Which type of data does this represent?

A) Ratio data
B) Interval data
C) Nominal data
D) Ordinal data

2. A manager has been assigned to manage a digital marketing analytics team. The manager tasks the team with determining similarities among existing customers in the company's database, such as similarities in products purchased, location, and the average amount spent per order among existing customers.
Which type of activity will help the team accomplish this task?

A) Data mining
B) Regression analysis
C) Linear programming
D) Touchpoint analysis

3. A manager has been asked to evaluate the risk of loss for a new business strategy. The manager plots the results of several simulated projections to determine the likelihood of a result being a loss. Which statistic will transform different data sets to the same scale so that the manager can compare the projections?

A) Mode
B) Z score
C) Variance
D) Median

4. Research data indicate 95% confidence in a study in which subjects who were shown a product advertisement exhibited brand awareness compared to a control group who did not see the advertisement.
What can be concluded from this study?

A) The advertisement was effective in building brand awareness.
B) The advertisement was effective in increasing sales.
C) Five percent of the subjects did not like the advertisement.
D) Ninety-five percent of the subjects liked the brand.

5. Which element of an experimental study is described as the procedures applied to each subject?

A) Inputs
B) Treatments
C) Responses
D) Experimental units

Solutions: