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Facebook Certified media buying professional Sample Questions:

1. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) FL@VOR can't be used, you should use FLAVOR.
B) FL@VOR can't be used, you should use fl@vor.
C) You should not have any issues with naming the fan page FL@VOR.
D) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
E) FL@VOR can't be used, you should use flavor.

2. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Video Engagement
B) Brand Awareness Objective
C) Video Views Objective
D) Video Completion Objective
E) Reach objective

3. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 28 days after someone clicked your ad.
B) Actions happened 1 day after someone viewed your ad.
C) Actions happened 28 days after someone viewed your ad.
D) Actions happened 28 days after someone viewed your ad

4. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You need to assign the ad account to your client's pixel.
B) You add your Community Manager as Analyst to your client's Ad Account.
C) You need to make sure your community manager has the correct access level on your client's ad account.
D) Your community manager should have access to all the tools since he is an analyst in your client's add account.
E) You add your Community Manager as Admin to your client's Business Manager
F) You create a new Facebook pixel on your Business Manager

5. You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A) The ad set audience is too large.
B) Your ad set is not active.
C) You've reached the limit of the campaign.
D) Your ads within the ad set were not approved.
E) Your ad is scheduled for a future date.

Solutions: