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Facebook Certified media buying professional Sample Questions:

1. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
B) Percentage point lift, message association, and cost per click.
C) Cost per click, cost per mile, percentage point lift, and video views.
D) Percentage point lift, message association, favorability, and cost per click.

2. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You can't build this type of audience or segmentation.
B) You should exclude people who have made purchases in the past 6 months.
C) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
D) You should include people who have made purchases in the past 12 months and past 6 months.
E) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.

3. Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

A) You should change the target market to females.
B) You should change the placement to include Facebook.
C) You should change the ad type to sequential messaging.
D) You should change the bidding to reach and frequency.

4. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
B) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
C) The agency needs to create a new pixel and install it to the website.
D) You need to go to the Ad Account and assign the agency as partner.
E) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

5. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
B) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
C) The matched and unmatched hashes are kept for 180 days.
D) Facebook will store all data from your CRM but hash it so people can't see private info.
E) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
F) The matched and unmatched hashes are deleted.

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