[Apr-2022] CRT-550 Exam Dumps Pass with Updated 2022 Salesforce Certified Marketing Cloud Consultant Exam
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NEW QUESTION 41
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- C. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- D. Query activity to pull data view information > Extract activity of data extension > Transfer activity
Answer: D
NEW QUESTION 42
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for each franchise owners
- B. A parent business unit for each franchise owner
- C. One business unit.
- D. One parent business unit and a child business unit for franchise owners.
Answer: D
NEW QUESTION 43
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Subscriber Keys
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 44
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: A,B
NEW QUESTION 45
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Google Analytics 360
- C. Audience Studio
- D. Web Analytics Connector
Answer: A
NEW QUESTION 46
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two
- A. Turn off link details tracking
- B. Turn off Individual Level Tracking
- C. Filter data
- D. Upgrade the MC account to ConnectedApp
Answer: B,D
NEW QUESTION 47
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: A
NEW QUESTION 48
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. Many-to-One
- B. One-to-Many
- C. One-to-One
- D. Many-to-Many
Answer: C
NEW QUESTION 49
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. High Watermark if journey builder
- B. Deliverability issues on account
- C. Preference center is too strict
- D. Email frequency too high
Answer: A
NEW QUESTION 50
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Data Extract > Filters > Send Email
- B. File Transfer > Import File > Measures > Send Email
- C. File Transfer > SQL Query > Measures > Send Email
- D. File Transfer > Import File > SQL Query > Send Email
Answer: D
NEW QUESTION 51
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- B. Create data validation rules for the integrated user in Sales Cloud.
- C. Create a Salesforce Data Extension for the user to select during a Guided Send.
- D. Add custom links to the page layouts in Marketing Cloud
Answer: A
NEW QUESTION 52
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Configure activities within Automation Studio to update the purchase data.
- B. Use Data Designer in Contact Builder to relate the two data extensions.
- C. Create a Data Relationship in Email Studio to relate the two data extensions.
- D. Utilize Entry Data on a Decision Split within Journey Builder.
Answer: C,D
NEW QUESTION 53
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Export data from a data extension to any SFTP location
- B. Reconcile contact data on multiple Contact IDs
- C. Add a single record to a data extension
- D. Clear the data from a data extension
Answer: A,B
NEW QUESTION 54
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- C. Triggered Automation: Import File > Group Refresh > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: B
NEW QUESTION 55
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- B. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- C. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- D. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- E. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
Answer: A,D,E
NEW QUESTION 56
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Lists
- B. Publication List with Data Extensions
- C. Exclusion List with Data Extensions
- D. Exclusion List with Lists
Answer: B
NEW QUESTION 57
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. Will image URLs be available publicly?
- B. How often will email content be image-only with text overlaying images?
- C. What is the maximum file size of the images being used?
- D. How often will the layout of the content in a content area change?
- E. What from name will be used for these emails?
Answer: A,C,D
NEW QUESTION 58
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