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NEW QUESTION 106
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled).
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. A user-initiated message to send an email to customers who made a purchase daily.
Answer: A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION 107
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: D
NEW QUESTION 108
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Email sends can be separated into Tracking folders for each brand.
- B. Brands can set their own physical address and SAP.
- C. User roles can be customized to allow or deny specific permissions.
- D. Subscribers can be maintained at the Business Unit level.
Answer: B,D
NEW QUESTION 109
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Audience Studio
- C. Web Analytics Connector
- D. Google Analytics 360
Answer: A
NEW QUESTION 110
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. My Reports
- B. Data Views
- C. Tracking Extract
- D. My Tracking
Answer: D
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 111
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Single Send journey with an API Event entry source
Answer: A
NEW QUESTION 112
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions allow for add/update Import activity.
- D. Data extensions can store HTML code as an attribute.
Answer: A
NEW QUESTION 113
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. Many-to-One
- B. One-to-One
- C. Many-to-Many
- D. One-to-Many
Answer: B
NEW QUESTION 114
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Substitution Strings
- B. Guide Template Language
- C. Personalization Strings
- D. Dynamic Content Areas
Answer: C
NEW QUESTION 115
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Outbound Send
- B. Refresh Mobile Filtered List and Send SMS
- C. Refresh Mobile Filtered List and Outbound Send
- D. Import Mobile Contacts and Send SMS
Answer: B
NEW QUESTION 116
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Configure link wrapping to redirect to the business unit's subdomain.
- B. Configure custom Reply Mail Management for the business unit's subdomain.
- C. Delegate a specific subdomain to the Marketing Cloud name servers.
- D. Route the domain through an IP address unique to the business unit.
Answer: B
NEW QUESTION 117
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. A database of record is a centralized storage repository of data about objects or people.
- D. A database of record is a system in which a subscriber's status is maintained
Answer: C,D
NEW QUESTION 118
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-many relationship between Orders and Order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-one relationship between Orders and order_Details
Answer: A,C
NEW QUESTION 119
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Data entry source and an Email Activity
- B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity
Answer: D
NEW QUESTION 120
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will the layout of the content in a content area change?
- B. How often will email content be image-only with text overlaying images?
- C. What is the maximum file size of the images being used?
- D. What from name will be used for these emails?
- E. Will image URLs be available publicly?
Answer: A,C,E
NEW QUESTION 121
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- C. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
Answer: C
NEW QUESTION 122
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- B. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: A
NEW QUESTION 123
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