Free Sep-2022 UPDATED Salesforce Marketing-Cloud-Consultant Exam Questions & Answer
Latest Success Metrics For Actual Marketing-Cloud-Consultant Exam Realistic Dumps
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
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NEW QUESTION 119
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: A
NEW QUESTION 120
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Localized physical mailing address displayed in the default email footer
- B. Localized language and display options based on location and culture.
- C. Tracking information for campaigns sent by each office.
- D. Support non-English responses with Reply Mail Management.
Answer: B,C
NEW QUESTION 121
Which two statements about a database of record are correct? (Choose two.)
- A. It is a system in which a subscriber's status is maintained.
- B. It is a centralized storage repository of data about objects or people.
- C. It is any database containing subscriber data.
- D. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,B
NEW QUESTION 122
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- D. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Answer: B
NEW QUESTION 123
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Content Creator
- D. Administrator
Answer: A
NEW QUESTION 124
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a centralized storage repository of data about objects or people
- B. A database of record is system in which subscriber's status is maintained
- C. A database of record is any database that contains subscriber data
- D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
Answer: A,B
NEW QUESTION 125
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. The email will avoid detecting by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. Open and click activity are tracked in either version.
- D. An auto-generated text version will be sent with your HTML email.
Answer: C,D
NEW QUESTION 126
Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)
- A. Send email activity which contains a link to subscription center
- B. WebCollect
- C. SmartCapture
- D. Data extension with opt in status
Answer: A,C
Explanation:
Smart capture works with DE and Web collect works in List.
NEW QUESTION 127
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Journey Builder with a random split activity.
- B. Create a random data extension within Contact Builder.
- C. Create a random data extension within Email Studio.
- D. Use Automation Studio with a random split activity.
Answer: C
NEW QUESTION 128
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- B. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- C. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- D. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- E. Confirm that an email address was provided as the Routing Address for Remaining Replies.
Answer: A,D,E
NEW QUESTION 129
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. One-to-Many Relationship
- B. One-to-One Relationship
- C. Many-to-Many Relationship
- D. Population
Answer: A
NEW QUESTION 130
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- B. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
- C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- D. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
Answer: A,B,D
NEW QUESTION 131
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application? (Choose three.)
- A. Confirm that the RMM setting Delete auto-replies and out-of-office replies is set to NO.
- B. Confirm that the subscribers request contained one of the standard terms that qualify for automatic unsubscribe.
- C. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- E. Confirm that the RMM setting Unsubscribe Manual Requests is set to YES.
Answer: C,D,E
NEW QUESTION 132
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use the WSProxy via SSJS to deploy the email after capturing form data.
- B. Use a Triggered Send Data Extension to capture form data and deploy the email.
- C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- D. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
Answer: B
NEW QUESTION 133
ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should ABC Company take?
- A. Import a file of logged-in customers into ABC Company's existing abandoned cart journey in Journey builder.
- B. Create and send an apology email that includes a discount for a future purchase to all customers.
- C. Create a user-initiated message to logged-in customers to send once the website is restarted
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION 134
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
Answer: A,D
NEW QUESTION 135
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Business Units can share information with other Business Units.
- B. Business Units can have more than one parent Business Unit.
- C. Subscribers can only appear in one Business Unit.
- D. Business Units can mirror an organization's operational structure.
Answer: A,D
NEW QUESTION 136
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: B
NEW QUESTION 137
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- B. Create a file drop automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Answer: C
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 138
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Audience Studio
- B. Data Studio
- C. Google Analytics 360
- D. Web Analytics Connector
Answer: B
NEW QUESTION 139
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. One-to-Many Relationship
- B. One-to-One Relationship
- C. Many-to-Many Relationship
- D. Population
Answer: B
NEW QUESTION 140
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. Guide Template Language
- B. AMPscript
- C. Personalization strings
- D. SQL Query
Answer: B
NEW QUESTION 141
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Configuration Manager
- B. Change Sets
- C. Deployment Manager
- D. Ant Migration Tool
Answer: C
NEW QUESTION 142
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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
How much Marketing-Cloud-Consultant Exam Cost
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
Updated Marketing-Cloud-Consultant Dumps Questions For Salesforce Exam: https://passleader.testpassking.com/Marketing-Cloud-Consultant-exam-testking-pass.html