UPDATED [2023] Pass Salesforce Marketing-Cloud-Consultant Exam in First Attempt Guaranteed
Pass Marketing-Cloud-Consultant Exam Latest Practice Questions
Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:
1. Discovery: 15%
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
2. Conceptual Design: 12%
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
- Given a customer scenario, determine the factors to consider when scaling the solution.
- Articulate how data construct will drive one-to-one messaging and content.
3. Marketing Cloud Connect: 6%
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
4. Account Configuration: 10%
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
5. Reporting: 5%
- Compare and contrast standard reports, data views, and tracking extracts.
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Explain how the information in data views and tracking extracts are accessed.
6. Data Design: 12%
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
- Understand the implications of a system being database of record.
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Understand available data types, retention, and template options when building a data extension.
7. Automation: 8%
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions.
8. Email Build: 7%
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
9. Contact Builder: 15%
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
- Understand how cardinality impacts data modeling.
- Explain the role and capabilities within Contact Builder.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
10. Journey Builder: 10%
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Explain the requirements for and the methods by which a contact can enter a Journey.
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NEW QUESTION 12
A customer needs to import data from an SFTP site. The customer wants to:
*Segment the contents of the file and then send emails.
*Transfer the file to the SFTP site at various times daily.
*Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > Group Refresh > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > SQL Query(s) > Send Email(s)
- D. Scheduled: Import File > SQL Query(s) > Send Email(s)
Answer: C
NEW QUESTION 13
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Upload data files to Marketing Cloud using SFTP instead of FTP
- B. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
Answer: C
NEW QUESTION 14
A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)
- A. Create the Triggered Send Definition in the Marketing Cloud.
- B. Write an Apex Trigger on the Lead Object.
- C. Enable Triggered Sends on the Lead Object in configuration.
- D. Put a SOAP API in place via the Marketing Cloud API.
- E. Create the Triggered Send Definition in the Sales Cloud.
Answer: A,B,C
NEW QUESTION 15
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Content Creator
- C. Analyst
- D. Administrator
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION 16
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Google Analytics 360
- B. Audience Studio
- C. Web Analytics Connector
- D. Data Studio
Answer: D
NEW QUESTION 17
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- C. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: A
NEW QUESTION 18
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Rename and delete sandbox synchronized data extensions before connecting.
- B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- C. Update query activities that reference the synchronized data extensions.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Answer: D
NEW QUESTION 19
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
- B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- D. Triggered Automation: Import File > Group Refresh > Send Email(s)
Answer: B
NEW QUESTION 20
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: B
NEW QUESTION 21
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
- A. User roles can be customized to allow or deny specific permissions.
- B. Brands can set their own physical address and SAP.
- C. Subscribers can be maintained at the Business Unit level.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: B,C
Explanation:
Explanation
NEW QUESTION 22
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Configure activities within Automation Studio to update the purchase data.
- B. Utilize Entry Data on a Decision Split within Journey Builder.
- C. Create a Data Relationship in Email Studio to relate the two data extensions.
- D. Use Data Designer in Contact Builder to relate the two data extensions.
Answer: B,C
NEW QUESTION 23
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. What is the maximum file size of the images being used?
- B. How often will email content be image-only with text overlaying images?
- C. How often will the layout of the content in a content area change?
- D. What From Name will be used for these emails?
- E. Will image URLs be available publicly?
Answer: A,C,E
NEW QUESTION 24
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
Answer: A
NEW QUESTION 25
Which three statements about Send Log Data is correct? (Choose three.)
- A. Can be viewed in standard report.
- B. Added to a standard view.
- C. Accessed using query.
- D. Can be stored for periods of time.
- E. Uses Measures, filters and programs.
Answer: C,D,E
Explanation:
Send Log data is not accessible through standard reports or standard view.
NEW QUESTION 26
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Report Studio
- B. Interaction Studio
- C. Datorama
- D. Web Analytics Connector
Answer: A
NEW QUESTION 27
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Select a source DE with a root relationship to the contact.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Import new subscribers to the All Subscribers table.
- D. Make sure the contact is above the High Water Mark on the source data.
Answer: A,D
NEW QUESTION 28
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Automation Studio
- B. Suppression List
- C. Data Filter
- D. Triggered Send
- E. Template Based emails
Answer: A,C,E
NEW QUESTION 29
Which three statements about Send Log data are correct? (Choose three.)
- A. Can be accessed via SQL Query Activities.
- B. Can be added to a standard data view.
- C. Can be stored for a set period of time.
- D. Can be incorporated into standard reports.
- E. Can be included in measures and filters.
Answer: A,C,E
NEW QUESTION 30
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A. Check the Include Replies as Attachments'' box in the RMM settings.
- B. Query the RMM data view for the reply body and reference it from a data extension.
- C. Use RMM personalization strings to render the email reply body.
- D. Use RMM dynamic content blocks to render the email reply body.
Answer: C
NEW QUESTION 31
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What will be used as Subscriber Key?
- B. How will Marketing Cloud and the database sync up?
- C. Will new users have an "Email ID"?
- D. Will the company need a custom preference center?
- E. What publication lists will be used?
Answer: A,B,C
NEW QUESTION 32
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Once an account is upgraded to Multi-Org, it cannot be turned off.
- B. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
- C. Custom profile and subscription centers will not be required.
- D. Existing accounts cannot be upgraded to Multi-Org.
Answer: A
NEW QUESTION 33
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- C. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
Answer: A
NEW QUESTION 34
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An exclusion list
- B. An auto-exclusion list
- C. A global unsubscribe
- D. An auto-suppression list
Answer: D
NEW QUESTION 35
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 48 hours.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION 36
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be added to a standard data view.
- B. Can be stored for a set period of time.
- C. Can be incorporated into standard reports.
- D. Can be included in measures and filters.
- E. Can be accessed via Query activities.
Answer: B,D,E
NEW QUESTION 37
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The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
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