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Google Display Exam Practice Test Sample Questions:

1. Larry is contemplating managed placements in the Google Content Network. He'd like to use a tool that will allow him to review a specific website's advertising sizes, keyword information,
demographics, unique visitors, audience interests, and other traffic statistics. What tool does
Google offer that Larry should use to complete this request?

A) Ads Diagnostic tool
B) Placement tool
C) Ad Planner tool
D) Traffic Estimator tool

2. Shelly has created an ad for the Google Content Network, and her ad has been running for four days. Shelly decides that she needs to add some negative keywords to her campaign to refine the results and the keywords that trigger her ad. How does Shelly add negative keywords for her campaign?

A) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
B) Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.
C) Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.
D) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.

3. Which Display Ad Builder template is used by finance, education, and retail advertisers?

A) Standard
B) Seasonal
C) Format-specific
D) Vertical

4. Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?

A) $10,000
B) $25,000
C) $50,000
D) $35,000

5. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

A) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
B) Sally should use the Ad groups tab from the All online campaigns page of her account.
C) Sally should use the Ad groups tab from the Active Campaigns tab of her account.
D) Sally should use the downloadable AdWords editor for this feature.

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