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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Optimize paid search advertising.
C) Automate customer recommendations based on LIVE profile.
D) All of the above.

2. Which of the following is NOT a key capability delivered by cross-channel order management?

A) Inventory visibility.
B) Complex fulfillment.
C) Service scheduling.
D) Trade fund management.

3. What are Smarter Commerce 'Market' offerings focused on?

A) Personalized customer engagements across multiple touch-points.
B) Customer buying patterns.
C) Visibility and optimization in the supply chain.
D) is a buy online, pick-up in the store (BOPIS).

4. Supply chain visibility _____________________________

A) automatically handles all exceptions
B) coalesces a myriad of information to automate response and highlight exceptions
C) applies marketing techniques to supply chain management
D) is focused primarily on business dashboards

5. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The reduced impact of mass marketing.
C) The interconnected supplier network.
D) The need to drive optimization in the selling process.

Solutions: