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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Topic 2: Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Topic 3: Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Topic 4: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 5: Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
- A. Remove role="presentation" from layout tables to support assistive technologies.
- B. Reduce line spacing to fit more content on the screen and reduce scrolling.
- C. Increase the font size (over 16pt) to make the content easier to read.
Correct Answer: C 🗳️
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Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Overwrite
- B. Append
- C. Add and Update
Correct Answer: A 🗳️
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A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure the 'Optimize for Gmail' checkbox is selected.
- B. Ensure characters in the CSS tags are limited to16kB.
- C. Ensure fallback content has been configured for Gmail.
Correct Answer: C 🗳️
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A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select an automation to populate the Entry Source Data Extension.
- B. Select theRecurring schedule type for the entry source in Journey Builder.
- C. Schedule and activate Triggered Sends for the messages in the journey.
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
- A. Multi-Step
- B. Single Send
- C. Transactional Send
Correct Answer: A 🗳️
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