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- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Configure lists and populations - Set up users, roles, and permissions - Configure account settings and business units - Implement data management and data extensions - Manage sender profiles and deliverability settings |
| Email Marketing | 18% | - Ensure deliverability and inbox placement - Apply template and content block strategies - Implement A/B testing andsend time optimization - Create and optimize email content - Configure AMPscript for dynamic content |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Analyze campaign performance - Configure and interpret standard reports - Build custom reports and dashboards - Track engagement and conversion metrics |
| Automation and Data Management | 14% | - Build and manage automation workflows - Implement SQL activities for data processing - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene |
| Discovery and Design | 18% | - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Identify integration points and data flows - Document current state and desired future state - Define success metrics and KPIs |
| Customer Journey Design | 18% | - Apply personalization and dynamic content - Map customer journeys across channels - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Build decision trees and branching logic |
